Your brand-growing neuroscience wrap up: February
Updated: Apr 1, 2022
A few human-truths we covered in posts this month:
CPG + Walmart: price pressure relief techniques
Price perception: 3 consumer segments
The secret of digital journey mapping
The perception of Gen Z in bev-alc
The Present Problem for Peloton
The Behavioral Science of career planning
Money isn't everything. CPG-ers can truly partner with Walmart to deliver more than just low prices; they can enable exploration, tribal wisdom, and exclusivity in their offerings.
Why do we automatically assume that what matters to consumers is expense – the actual dollar price? Our database reveals there are actually 3 segments, or 3 'types' of shoppers (and two of them weigh factors well beyond price).
Consumers' eyeballs remain on the key social platforms, but it's not actually a matter of WHERE consumer are... it's about the reason they're there – the WHY behind the views, which informs key marketing decisions.
Gen Z appears to be taking its own tact on what it means to "drink socially," and prominent beverage brands are taking notice.
When the perils of becoming too popular create a shift for fast-growing brands, a want-to can shift to a have-to. Placing the individual back at the center is key to getting back on track.
I joined Bob Goodwin, Founder of Career Club, for a LinkedIn Live session earlier this week to talk about how to better understanding the motivations that influence our career choices. (Spoiler – what 'we think we think' is not necessarily our core decision-making criteria.)
Comments? Questions? Give us a shout!