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  • Mary Mathes

What Goes Around Comes Around: the Neuroscience Behind ‘90s Nostalgia | GreenBook

Nostalgia for the 1990s is everywhere these days, from pop culture to consumer packaged goods. My GreenBook article looks at this phenomenon through the lens of neuroscience, specifically the Cultural Cycles Model, to provide a deeper look at why this happens.


So... DOES history repeat itself?