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  • Mary Mathes

Welcome, Bethany!

We’re thrilled to welcome a new member to our 'cognitively optimized' team here at Alpha-Diver! I’d like to introduce you to Bethany Merillat, our new Neuropsych Insights Analyst.


We pride ourselves on having a mix of unique backgrounds on our team so that we can bring a range of perspectives to our projects, and Bethany is no exception. She comes to us most recently from the world of healthcare recruiting; prior to that, she held roles at a running-focused start up and was a lead research consultant for the innovative market research firm Wyzerr (recently acquired by PopCom). Before all that, she built an impressive academic resume as both student and teacher, earning TWO masters degrees in both experimental psychology and education. She has a wealth of clinical research experience and has published extensively in academic journals.


Bethany will be helping us continue to refine and hone our study designs and analytic chops as we translate our implicit, neuroscience-based measures into actionable insights for your brands. We can’t wait to see all the ways she will help us continue to evolve, and we’re glad to have her aboard.


Bethany is also expanding our geographic footprint, working remotely from Cleveland where she lives with her husband, Brett, and Australian shepherd, Boston. All three are avid runners, and enjoy hiking, reading (well, not Boston), and exploring all the amazing food and culture Cleveland has to offer.

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