“There IS another way forward… there are innovative ways to convert consumers into your brand, and it doesn’t have to be the blunt object of trade spending.”
In the near future…
What role will trade spending play, and how will winning brands up their game?
What will happen to price sensitivity and elasticity?
How will shoppers perceive ‘value’ relative to both CPG and AFH purchasing?
I spoke with Nik Modi, and alongside Krishnakumar (KK) Davey – President, Strategic Analytics at IRI. Nik is the Managing Director at RBC Capital Markets – a Wall St. analyst who regularly has the ear of the C-Suite of major CPG brands.
