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  • Hunter Thurman

The Psychology of Food

Updated: May 4

A deeper, actionable understanding of the modern consumer


Are traditional demographic measures increasingly unable to produce the fidelity that YOUR brand needs to communicate effectively...? In this recent Food Institute-exclusive webinar, I was joined by Nik Modi, Managing Director, RBC Capital Markets – and CPG C-Suite whisperer, as we shared fresh data on understanding emerging consumer behavior.


We explored:

  • How can CPG companies and food retailers apply neuroscience-based frameworks to better understand food decision-making?

  • How will consumers react to rising prices?

  • What role does the online 'experience' play in this new normal?

Note: Nik speaks first, and my portion begins @ ~9 mins / 30 seconds