The Psychology of Food
Updated: May 4, 2022
A deeper, actionable understanding of the modern consumer
Are traditional demographic measures increasingly unable to produce the fidelity that YOUR brand needs to communicate effectively...? In this recent Food Institute-exclusive webinar, I was joined by Nik Modi, Managing Director, RBC Capital Markets – and CPG C-Suite whisperer, as we shared fresh data on understanding emerging consumer behavior.
How can CPG companies and food retailers apply neuroscience-based frameworks to better understand food decision-making?
How will consumers react to rising prices?
What role does the online 'experience' play in this new normal?
Note: Nik speaks first, and my portion begins @ ~9 mins / 30 seconds