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  • Hunter Thurman

No one hates shrinkflation more than inflationaires

As brands ponder ways to navigate climbing prices, ‘shrinkflation’ is a tempting tactic - but a flawed one.

Check out my recent GreenBook article to learn more about the 'pricing shell game,' and discover data-backed insights on how even lower-income shoppers are behaving more like entitled ‘Inflationaires’ than penny-pinchers.

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