
Hunter Thurman
No one hates shrinkflation more than inflationaires
As brands ponder ways to navigate climbing prices, ‘shrinkflation’ is a tempting tactic - but a flawed one.

Check out my recent GreenBook article to learn more about the 'pricing shell game,' and discover data-backed insights on how even lower-income shoppers are behaving more like entitled ‘Inflationaires’ than penny-pinchers.