Insights: Agency vs. Client-side assumptions & myths DEBUNKED
Insights teams work closely together on a daily basis to crack tough challenges, with both agency-side and client-side researchers becoming almost indistinguishable at times. And yet, a range of myths, assumptions, and taboos abound between these two crucial sides of the insights equation.
Join us for this LinedIn LIVE session, as I draw back the curtain with Jake Pryszlak, Insight Manager at SailGP and famed “ResearchGeek”, for a discussion about the straight truth – the assumptions, misunderstandings, the pain points of research teams. I'll weave in some neuroscience-backed insights, and you'll walk away with a fresh perspective on ways to maximize team efficiency, and drive richer consumer understanding - whichever side of the agency / client equation you currently reside within.