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  • Hunter Thurman

"Great market research has always been human-centric."

Our recent LinkedIn LIVE showcased Mike Mickunas, Michigan State University faculty, and Kellogg company insights veteran.


Here's a quick clip where we discuss the progression of market research, and complementing traditional approaches with progressive techniques to understand not just stated behavior, but what lies 'beneath the hood' of behavior.


Care to watch the rest of the session? Access it here.