How can we merge the science (neuroscience & psychology) with the human side of predicting the future (what it means in real, everyday work life)? In short, most teams are tracking the what and not the WHY. The big success Mars-Wrigley is having in foresight is pursuing the latter, and it’s the key to why stakeholders continue to reach out and leverage the foresight discipline.
At IIEX Behavior 2021, Jo Lepore and I talk about “the formula” of what can be predicted, and how to empower the people on our teams do something about it.
