Are you leveraging the psychology of 'good fear'?
Updated: Dec 16, 2021
Did you know there's such a thing as 'good' fear? And used wisely, it can grab the needed attention your brand craves, and create great consumer & shopper experiences.
This video promoting Netflix’s Sunday Halloween movie offerings caught our eye, as it really clearly explains how the chemicals in the brain are released as a result of a shock response (and how they actually provide a mood boost!).
Which types of digital content can be leveraged in your communications to attract attention with this ‘good fear’ phenomenon all year round?
How can your shopper activation throughout omni-channels prompt impulsivity via the psychology of ‘good fear’?
How do brands like ‘Skittles’ drive innovation to stand out in crowded categories via this compelling mechanism?
Drop us a line if you'd like to hear more!