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  • Julie Maines

Are you leveraging the psychology of 'good fear'?

Updated: Dec 16, 2021



Did you know there's such a thing as 'good' fear? And used wisely, it can grab the needed attention your brand craves, and create great consumer & shopper experiences.


This video promoting Netflix’s Sunday Halloween movie offerings caught our eye, as it really clearly explains how the chemicals in the brain are released as a result of a shock response (and how they actually provide a mood boost!).

  • Which types of digital content can be leveraged in your communications to attract attention with this ‘good fear’ phenomenon all year round?

  • How can your shopper activation throughout omni-channels prompt impulsivity via the psychology of ‘good fear’?

  • How do brands like ‘Skittles’ drive innovation to stand out in crowded categories via this compelling mechanism?

Drop us a line if you'd like to hear more!

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