NOTES FROM THE FIELD
Brand Be Nimble provides a roadmap to success in the new era of brand innovation.
. . . how do we find the fabled white space?
. . . how do we get beyond one-and-done new products?
. . . how do we make it a success in real life?
Discover these answers and many more. Through 12 principles from the start-up world brought to life with established brand examples, you’ll discover exciting, simple new ways to help your brand grow—and revel in the thrill of innovation every step of the way.
Forged among the top brands in the world, and inspired by brilliant-but-bootstrapped start-ups where making it to next quarter can be a stretch goal, Brand Be Nimble provides a roadmap to potent innovation that lets even the biggest brands act start-up nimble.