HOW WE DO IT
Here’s the deal:
Based on decades of experience in big university neurolab settings, we’ve discovered something truly new about the way people think, and behave.
In terms of an analogy, we’ve uncovered the ‘transmission’ of human cognition – the sub-conscious gears people shift into and out of that clearly explain the drivers, and barriers, that underlie their behavior (we call these 4 drivers and 5 barriers The 9 WHY’s).
Our driver & barrier database elevates your data:
With our proprietary sub-conscious measures, Alpha-Diver has amassed a database that is applied in every project in order to amplify your data:
Verify significance of effects we see in the data.
Compare to gen pop norms to assess the importance of data signals.
Focus on the most actionable insights that will drive behavior.