HOW WE DO IT
Here’s the deal:
Based on decades of experience in big university neurolab settings, we’ve discovered something truly new about the way people think, and behave.
In terms of an analogy, we’ve uncovered the ‘transmission’ of human cognition – the sub-conscious gears people shift into and out of that clearly explain the drivers, and barriers, that underlie their behavior (we call these 4 drivers and 5 barriers The 9 WHY’s).
Alpha-Diver's quali // quant research instrument, at-a-glance:
We continually measure – and predict – what’s driving consumer & shopper behavior.
The OmniPulse Measure + Database
Each month, we field our unique pulse measure with a gen pop sample. Based on sub-conscious drivers and barriers that consumers don’t even recognize themselves, our longitudinal pulse studies reveal deeper patterns over time, and reliably predict shopper behavior.
So – brands & retailers can activate on the objectives of every work plan:
Innovation: What do people actually need & want?
Communication: Where and how can our message stand out from the noise?
Activation: When are shoppers actually getable within the purchase journey?
How can this breakthrough measure unleash YOUR business?