Mary Mathes
One "beautiful question" that seems obvious, but have you asked it?
On December 1st I had the pleasure of speaking on a panel at the Insights Association’s CONVERGE conference, sharing Alpha-Diver’s take...
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NEW NEWS
Smarts. Ours, and others.
A cool thread to jump to when you want to dive in and take a lap in the deep end…
Dr. T. Sigi Hale
- Oct 31, 2020
- 2 min
Insights from a Neuroscientist!
Got a minute to hear how neuroscience guides rich insights? Here’s a quick Q&A with our Principal Neuroscientist // Director of Research,...
Mary Mathes
- Jul 5, 2020
- 7 min
Predicting the unprecedented
Durable neuropsychological factors can help predict — and influence — consumer behavior post-pandemic. This article was originally...
Dr. T. Sigi Hale
- Jun 30, 2020
- 1 min
Getting 'neurosciencey': Dr. Sigi Hale on Thriveplan's secret sauce
Here at Thriveplan, we talk a lot about how we bring neuroscience research from academia to bear on all of our projects. Finally – hear...
Mary Mathes
- May 31, 2020
- 4 min
Pitfalls of relying on passively collected data
A tale of a hot dog stand, the Soviets and the need for 'why.' This article originally appeared in Quirks Media. When we at Thriveplan...
Hunter Thurman
- Apr 9, 2020
- 2 min
COVID-19 Insights Leaders Roundtable explores the current and future states
While businesses find themselves adapting to changes brought on by COVID-19, the insights industry is speedily adjusting to virtual...
Hunter Thurman
- Apr 8, 2020
- 5 min
Amazonified Millennials: How to thrive via The 9 WHY's of Context
This article originally appeared in Greenbook Blog Capturing the attention of Millennials and Gen Z is at the forefront of many countless...
Hunter Thurman
- Sep 12, 2017
- 4 min
Is YOUR Research Avoiding The 'Samesies'?
We’ve all heard the tale of Henry Ford’s response when asked whether he would consider the value of customer feedback and market research...
Hunter Thurman
- Mar 23, 2017
- 6 min
How the 4 Drivers of BeSci Reveal the WHY's behind Millennials
Why do the true drivers behind Millennials’ behavior continue to elude marketers? It’s notoriously challenging in consumer insights...
Hunter Thurman
- Jan 8, 2017
- 1 min
Cracking the Code on the Millennial Mind with the 4 Drivers of BeSci
As marketers, we’re accustomed to looking at consumer behavior — how people behave in given situations or contexts — and then trying to...
Hunter Thurman
- Nov 10, 2015
- 4 min
3 Communication Tips For Leaders Who Suck At Storytelling
ADVISING SOMEONE TO TELL A GOOD STORY IS LIKE SAYING, "BE FUNNY." ANYONE CAN TELL A JOKE, BUT ONLY A FEW MAKE US LAUGH. This article...
Hunter Thurman
- Jan 8, 2015
- 2 min
How A Popular Two-Letter Word Is Undermining Your Credibility
IS THIS COMMON TENDENCY IN BUSINESS DIALOGUE UNDERMINING YOUR MESSAGE? HERE ARE THREE REASONS IT MIGHT BE. This article originally...
Hunter Thurman
- Mar 16, 2014
- 3 min
If You Can Solve This Equation, You’re Ready To Build Your Brand
Driving brand innovation is not easy, but it is simple – solve the innovation equation and your brand will grow. This article originally...
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