Your brand-growing neuroscience wrap up: February
A few human-truths we covered in posts this month: CPG + Walmart: price pressure relief techniques Price perception: 3 consumer segments...
top of page
NEW NEWS
Smarts. Ours, and others.
A cool thread to jump to when you want to dive in and take a lap in the deep end…
Hunter Thurman
- Feb 16, 2022
- 1 min
Remember your 21st b-day? How excited you were to… not drink alcohol?
RBC’s Nik Modi recently shared some data on ‘The Evolving Beverage Alcohol Consumer’ – specifically, the consumption trends of Gen Z....
Hunter Thurman
- Feb 11, 2022
- 1 min
The Peloton Problem: when a want-to shifts to a have-to
Peloton’s the latest brand to take a beating, stalling what appeared to be an unstoppable force-of-fitness. Why? Why did such a...
Hunter Thurman
- Feb 9, 2022
- 2 min
It's not WHERE your customers consume content, it's WHY
We recently discovered that a laundry detergent brand can drive $1B in revenue by advertising on www.catfancy.net Before you google...
Hunter Thurman
- Feb 1, 2022
- 2 min
CPG’ers: 3 tips to win with Walmart
I caught Simeon Gutman’s (Morgan Stanley) assessment on Walmart’s outlook, and the insight that the broadening of WMT’s customer base is...
Hunter Thurman
- Jan 27, 2022
- 2 min
"...Which of the following is frustrating when it comes to price?"
3 people walk into a grocery store – only to find prices have increased. Naturally, all 3 immediately storm out and dramatically change...
Mary Mathes
- Jan 12, 2022
- 2 min
More CPG price increases are coming in 2022...
Fortunately, neuroscience gives us the strategic tools to elevate above the 'price barrier.' The key is that not ALL consumers will react...
Julie Maines
- Dec 3, 2021
- 1 min
Why does it feel like 'surviving' the holidays?
It’s official – the holiday season is upon us. Cue the gift-giving, traditions, and gatherings! There’s a festiveness in the air, but......
Julie Maines
- Oct 27, 2021
- 1 min
Are you leveraging the psychology of 'good fear'?
Did you know there's such a thing as 'good' fear? And used wisely, it can grab the needed attention your brand craves, and create great...
Hunter Thurman
- Oct 8, 2021
- 1 min
Is your brand red, green, or purple?
In case you missed the RBC Capital Markets call last week, I wanted to recap a quick example of the power of model-based neuroscience,...
Hunter Thurman
- Sep 21, 2021
- 1 min
NOW: The FUTURE of impulse behavior
What role does SUBCONSCIOUS IMPULSE play in driving every decision a person makes? How has DIGITAL leveled the playing field in serving...
Hunter Thurman
- Aug 5, 2021
- 1 min
Foresight: The What, or the WHY?
How can we merge the science (neuroscience & psychology) with the human side of predicting the future (what it means in real, everyday...
Julie Maines
- May 17, 2021
- 1 min
Elusive audience? Maybe it's their decision-making lens
Join me for the first installment of this succinct, four-part ‘brain spotlight’ series, where we’ll take a look at each of the four...
Mary Mathes
- Apr 8, 2021
- 1 min
Welcome, Bethany!
We’re thrilled to welcome a new member to our 'cognitively optimized' team here at Alpha-Diver! I’d like to introduce you to Bethany...
Julie Maines
- Mar 30, 2021
- 2 min
What they say, vs. what they MEAN
Everyone thinks they want video collection in their research projects. Yet, simply watching video responses often results in hearing...
Hunter Thurman
- Mar 24, 2021
- 1 min
'Value' perceptions in the near future
"There IS another way forward... there are innovative ways to convert consumers into your brand, and it doesn't have to be the blunt...
Hunter Thurman
- Mar 12, 2021
- 4 min
Is your research model-free? Or model-based?
“When you have a framework, a place to start, a foundation, a model, it’s much more rewarding, and it can lead to much richer...
Julie Maines
- Feb 25, 2021
- 3 min
3 parallels between national security analysis & consumer insights
At Alpha-Diver, we believe that varying backgrounds bring an unparalleled range of experience to our team, so we seek out those...
Dr. T. Sigi Hale
- Feb 9, 2021
- 1 min
From "behind the walls of academia" emerges a new view of consumer understanding...
Sigi Hale, Alpha-Diver's Principal Neuroscientist and Director of Research spoke as part of the "Psyched Out?" Symposium in December,...
Dr. T. Sigi Hale
- Jan 28, 2021
- 1 min
Neuroscience on (re)defining ‘consumer-centric’
Decades of research in human psychology and neuroscience is finally making it to the business world... This is the future of insights,...
bottom of page