Hunter ThurmanSep 13, 2017Is YOUR Research Avoiding The 'Samesies'?We’ve all heard the tale of Henry Ford’s response when asked whether he would consider the value of customer feedback and market research...
Hunter ThurmanMar 24, 2017How the 4 Drivers of BeSci Reveal the WHY's behind MillennialsWhy do the true drivers behind Millennials’ behavior continue to elude marketers? It’s notoriously challenging in consumer insights...
Hunter ThurmanJan 8, 2017Cracking the Code on the Millennial Mind with the 4 Drivers of BeSciAs marketers, we’re accustomed to looking at consumer behavior — how people behave in given situations or contexts — and then trying to...
Hunter ThurmanNov 10, 20153 Communication Tips For Leaders Who Suck At StorytellingADVISING SOMEONE TO TELL A GOOD STORY IS LIKE SAYING, "BE FUNNY." ANYONE CAN TELL A JOKE, BUT ONLY A FEW MAKE US LAUGH. This article...
Hunter ThurmanJan 8, 2015How A Popular Two-Letter Word Is Undermining Your CredibilityIS THIS COMMON TENDENCY IN BUSINESS DIALOGUE UNDERMINING YOUR MESSAGE? HERE ARE THREE REASONS IT MIGHT BE. This article originally...
Hunter ThurmanMar 17, 2014If You Can Solve This Equation, You’re Ready To Build Your BrandDriving brand innovation is not easy, but it is simple – solve the innovation equation and your brand will grow. This article originally...
