Your brand-growing neuroscience wrap up: February
A few human-truths we covered in posts this month: CPG + Walmart: price pressure relief techniques Price perception: 3 consumer segments...
Your brand-growing neuroscience wrap up: February
Remember your 21st b-day? How excited you were to… not drink alcohol?
The Peloton Problem: when a want-to shifts to a have-to
It's not WHERE your customers consume content, it's WHY
CPG’ers: 3 tips to win with Walmart
"...Which of the following is frustrating when it comes to price?"
More CPG price increases are coming in 2022...
Why does it feel like 'surviving' the holidays?
Are you leveraging the psychology of 'good fear'?
Is your brand red, green, or purple?
NOW: The FUTURE of impulse behavior
Foresight: The What, or the WHY?
Elusive audience? Maybe it's their decision-making lens
Welcome, Bethany!
What they say, vs. what they MEAN
'Value' perceptions in the near future
Is your research model-free? Or model-based?
3 parallels between national security analysis & consumer insights
From "behind the walls of academia" emerges a new view of consumer understanding...
Neuroscience on (re)defining ‘consumer-centric’