Julie MainesDec 3, 2021Why does it feel like 'surviving' the holidays?It’s official – the holiday season is upon us. Cue the gift-giving, traditions, and gatherings! There’s a festiveness in the air, but......
Julie MainesOct 28, 2021Are you leveraging the psychology of 'good fear'?Did you know there's such a thing as 'good' fear? And used wisely, it can grab the needed attention your brand craves, and create great...
Hunter ThurmanOct 8, 2021Is your brand red, green, or purple?In case you missed the RBC Capital Markets call last week, I wanted to recap a quick example of the power of model-based neuroscience,...
Hunter ThurmanSep 22, 2021NOW: The FUTURE of impulse behaviorWhat role does SUBCONSCIOUS IMPULSE play in driving every decision a person makes? How has DIGITAL leveled the playing field in serving...
Hunter ThurmanAug 5, 2021Foresight: The What, or the WHY?How can we merge the science (neuroscience & psychology) with the human side of predicting the future (what it means in real, everyday...
Julie MainesMay 17, 2021Elusive audience? Maybe it's their decision-making lensJoin me for the first installment of this succinct, four-part ‘brain spotlight’ series, where we’ll take a look at each of the four...
Mary MathesApr 8, 2021Welcome, Bethany!We’re thrilled to welcome a new member to our 'cognitively optimized' team here at Alpha-Diver! I’d like to introduce you to Bethany...
Julie MainesMar 30, 2021What they say, vs. what they MEANEveryone thinks they want video collection in their research projects. Yet, simply watching video responses often results in hearing...
Hunter ThurmanMar 24, 2021'Value' perceptions in the near future"There IS another way forward... there are innovative ways to convert consumers into your brand, and it doesn't have to be the blunt...
Hunter ThurmanMar 12, 2021Is your research model-free? Or model-based?“When you have a framework, a place to start, a foundation, a model, it’s much more rewarding, and it can lead to much richer...
Julie MainesFeb 25, 20213 parallels between national security analysis & consumer insightsAt Alpha-Diver, we believe that varying backgrounds bring an unparalleled range of experience to our team, so we seek out those...
Dr. T. Sigi HaleFeb 9, 2021From "behind the walls of academia" emerges a new view of consumer understanding...Sigi Hale, Alpha-Diver's Principal Neuroscientist and Director of Research spoke as part of the "Psyched Out?" Symposium in December,...
Dr. T. Sigi HaleJan 28, 2021Neuroscience on (re)defining ‘consumer-centric’Decades of research in human psychology and neuroscience is finally making it to the business world... This is the future of insights,...
Mary MathesDec 11, 2020One "beautiful question" that seems obvious, but have you asked it?On December 1st I had the pleasure of speaking on a panel at the Insights Association’s CONVERGE conference, sharing Alpha-Diver’s take...
Dr. T. Sigi HaleOct 31, 2020Insights from a Neuroscientist!Got a minute to hear how neuroscience guides rich insights? Here’s a quick Q&A with our Principal Neuroscientist // Director of Research,...
Mary MathesJul 6, 2020Predicting the unprecedentedDurable neuropsychological factors can help predict — and influence — consumer behavior post-pandemic. This article was originally...
Dr. T. Sigi HaleJul 1, 2020Getting 'neurosciencey': Dr. Sigi Hale on Thriveplan's secret sauceHere at Thriveplan, we talk a lot about how we bring neuroscience research from academia to bear on all of our projects. Finally – hear...
Mary MathesJun 1, 2020Pitfalls of relying on passively collected dataA tale of a hot dog stand, the Soviets and the need for 'why.' This article originally appeared in Quirks Media. When we at Thriveplan...
Hunter ThurmanApr 10, 2020COVID-19 Insights Leaders Roundtable explores the current and future statesWhile businesses find themselves adapting to changes brought on by COVID-19, the insights industry is speedily adjusting to virtual...
Hunter ThurmanApr 9, 2020Amazonified Millennials: How to thrive via The 9 WHY's of ContextThis article originally appeared in Greenbook Blog Capturing the attention of Millennials and Gen Z is at the forefront of many countless...