
No one hates shrinkflation more than inflationaires
As brands ponder ways to navigate climbing prices, ‘shrinkflation’ is a tempting tactic - but a flawed one. Check out my recent GreenBook...
No one hates shrinkflation more than inflationaires
Grappling with how to defend your brand against 'trade down'?
Winning against inflationary pressure requires a REFRAME
Winning brands will provide 'relief' via positive experiences
Are your consumers mission or ambient shoppers?
The question isn't 'where,' it's WHY
The Psychology of Rising Prices
The 4 Indulgence Mindsets Food Marketers Must Consider
Building an optimized team? Incorporate all 4 mindsets
What's more important? Higher prices, or the associated negative emotions?
What Goes Around Comes Around: the Neuroscience Behind ‘90s Nostalgia | GreenBook
The Psychology of Food
How neuroscience ENHANCES behavioral psychology
Inflationary Pricing: Why 'improving the experience' is the key.
3 headlines on inflationary pricing:
Stop talking about “shoppers.”
Does inflationary pricing mean doom for big brands as consumers unilaterally 'trade down'?
Ahh, to be 25-30 again…(?)
Segmentation spoiler: you’re looking for 4 kinds of psychological profiles.
LinkedIn Live: The intersection of behavioral science + company culture