Hunter Thurman
No one hates shrinkflation more than inflationaires
As brands ponder ways to navigate climbing prices, ‘shrinkflation’ is a tempting tactic - but a flawed one. Check out my recent GreenBook...
top of page
NEW NEWS
Smarts. Ours, and others.
A cool thread to jump to when you want to dive in and take a lap in the deep end…
Hunter Thurman
- Jul 11, 2022
- 1 min
Grappling with how to defend your brand against 'trade down'?
Stop trying to cost less, and start focusing on providing more. "If every brand and every retailer is focused on price, it's going to...
Hunter Thurman
- Jul 6, 2022
- 1 min
Winning against inflationary pressure requires a REFRAME
Most marketers assume that the lower a consumer's income, the more dramatic their spending decreases will be. Not so fast... Our...
Hunter Thurman
- Jun 23, 2022
- 1 min
Winning brands will provide 'relief' via positive experiences
Consumer behavior – including spending – is rarely rational, but is it predictable. My recent MediaPost article illuminates the...
Hunter Thurman
- Jun 21, 2022
- 1 min
Are your consumers mission or ambient shoppers?
Every marketer and retailer of consumables ponders "their shoppers." And yet few realize there are two distinct psychological profiles...
Hunter Thurman
- Jun 15, 2022
- 2 min
The question isn't 'where,' it's WHY
We recently discovered that a food brand can drive $1B in incremental revenue by posting content exclusively on knitting-themed digital...
Hunter Thurman
- Jun 13, 2022
- 1 min
The Psychology of Rising Prices
‘Revenge spending’ describes a phenomenon of pent-up demand, and as prices rise, different mindsets are spending on different types of...
Hunter Thurman
- May 24, 2022
- 1 min
The 4 Indulgence Mindsets Food Marketers Must Consider
Indulgences are integral to overall wellness and well-being, not merely foods comprised of salt, fat, and carbs! This Food Institute...
Hunter Thurman
- May 23, 2022
- 1 min
Building an optimized team? Incorporate all 4 mindsets
The Hershey Company CEO Michele Buck, when asked about how they've driven transformation and strong results, recently said: "I looked...
Hunter Thurman
- May 4, 2022
- 1 min
What's more important? Higher prices, or the associated negative emotions?
My Food Institute article reveals ‘3 Truths’ that food business leaders need to know around rising prices.
Mary Mathes
- May 4, 2022
- 1 min
What Goes Around Comes Around: the Neuroscience Behind ‘90s Nostalgia | GreenBook
Nostalgia for the 1990s is everywhere these days, from pop culture to consumer packaged goods. My GreenBook article looks at this...
Hunter Thurman
- Apr 28, 2022
- 1 min
The Psychology of Food
A deeper, actionable understanding of the modern consumer Are traditional demographic measures increasingly unable to produce the...
Julie Maines
- Apr 17, 2022
- 1 min
How neuroscience ENHANCES behavioral psychology
Take a listen to a recent episode of Ponderings from the Perch, where Priscilla McKinney and Hunter Thurman talk about how leveraging...
Hunter Thurman
- Apr 15, 2022
- 1 min
Inflationary Pricing: Why 'improving the experience' is the key.
I spoke alongside Brian Choi, CFA, and CEO of The Food Institute, about the intersection of food, inflation, and the consumer experience....
Hunter Thurman
- Apr 10, 2022
- 1 min
3 headlines on inflationary pricing:
You’ve seen me post / present a lot of data and perspective on consumer reaction to inevitable price increases. With all the swirl in the...
Hunter Thurman
- Mar 31, 2022
- 1 min
Stop talking about “shoppers.”
A recent WSJ article by Jaewon Kang points out the unintended brand switching / trial created by, in short, out-of-stocks. Basically,...
Hunter Thurman
- Mar 25, 2022
- 1 min
Does inflationary pricing mean doom for big brands as consumers unilaterally 'trade down'?
You may be surprised to learn that the 'price barrier' – one of the 5 core barriers felt by consumers – is more nuanced than you may...
Hunter Thurman
- Mar 16, 2022
- 1 min
Ahh, to be 25-30 again…(?)
Everyone knows that marketers must address THE established age cohorts: Gen Z Millennials Gen X Boomers Right…? Wrong. These ‘lifestage’...
Hunter Thurman
- Mar 7, 2022
- 2 min
Segmentation spoiler: you’re looking for 4 kinds of psychological profiles.
We all know that people are not all the same and neither is their behavior, even for very specific product categories. But it’s not...
Julie Maines
- Mar 4, 2022
- 1 min
LinkedIn Live: The intersection of behavioral science + company culture
Hunter recently spoke on LinkedIn Live with Bob Goodwin, Founder of Career Club, about using behavioral science to unlock questions from...
bottom of page