
Winning brands will provide 'relief' via positive experiences
Consumer behavior – including spending – is rarely rational, but is it predictable. My recent MediaPost article illuminates the...
Winning brands will provide 'relief' via positive experiences
Are your consumers mission or ambient shoppers?
The question isn't 'where,' it's WHY
The Psychology of Rising Prices
The 4 Indulgence Mindsets Food Marketers Must Consider
Building an optimized team? Incorporate all 4 mindsets
What's more important? Higher prices, or the associated negative emotions?
The Psychology of Food
How neuroscience ENHANCES behavioral psychology
Inflationary Pricing: Why 'improving the experience' is the key.
3 headlines on inflationary pricing:
Stop talking about “shoppers.”
Does inflationary pricing mean doom for big brands as consumers unilaterally 'trade down'?
Ahh, to be 25-30 again…(?)
Segmentation spoiler: you’re looking for 4 kinds of psychological profiles.
LinkedIn Live: The intersection of behavioral science + company culture
Your brand-growing neuroscience wrap up: February
Remember your 21st b-day? How excited you were to… not drink alcohol?
The Peloton Problem: when a want-to shifts to a have-to
It's not WHERE your customers consume content, it's WHY