THOUGHT LEADERSHIP

A few human truths we covered this month: The Psychology of Food: the role of 'experience' in the new normal 'Shoppers': the neuroscience...

A deeper, actionable understanding of the modern consumer Are traditional demographic measures increasingly unable to produce the...

Take a listen to a recent episode of Ponderings from the Perch, where Priscilla McKinney and Hunter Thurman talk about how leveraging...

You’ve seen me post / present a lot of data and perspective on consumer reaction to inevitable price increases. With all the swirl in the...

A few human-truths we covered in posts this month: Segmentation spoiler: you’re looking for 4 kinds of psychological profiles Shortcuts...

A recent WSJ article by Jaewon Kang points out the unintended brand switching / trial created by, in short, out-of-stocks. Basically,...

You may be surprised to learn that the 'price barrier' – one of the 5 core barriers felt by consumers – is more nuanced than you may...

Everyone knows that marketers must address THE established age cohorts: Gen Z Millennials Gen X Boomers Right…? Wrong. These ‘lifestage’...

We all know that people are not all the same and neither is their behavior, even for very specific product categories. But it’s not...

Hunter recently spoke on LinkedIn Live with Bob Goodwin, Founder of Career Club, about using behavioral science to unlock questions from...

A few human-truths we covered in posts this month: CPG + Walmart: price pressure relief techniques Price perception: 3 consumer segments...

RBC’s Nik Modi recently shared some data on ‘The Evolving Beverage Alcohol Consumer’ – specifically, the consumption trends of Gen Z....

Peloton’s the latest brand to take a beating, stalling what appeared to be an unstoppable force-of-fitness. Why? Why did such a...

We recently discovered that a laundry detergent brand can drive $1B in revenue by advertising on www.catfancy.net Before you google...

I caught Simeon Gutman’s (Morgan Stanley) assessment on Walmart’s outlook, and the insight that the broadening of WMT’s customer base is...

3 people walk into a grocery store – only to find prices have increased. Naturally, all 3 immediately storm out and dramatically change...

Fortunately, neuroscience gives us the strategic tools to elevate above the 'price barrier.' The key is that not ALL consumers will react...

Not long ago, I was talking with a Wall Street analyst who covers the CPG space – he mentioned that the c-suite leaders he meets with are...

It’s official – the holiday season is upon us. Cue the gift-giving, traditions, and gatherings! There’s a festiveness in the air, but......

Did you know there's such a thing as 'good' fear? And used wisely, it can grab the needed attention your brand craves, and create great...