Hunter Thurman
Brand Strategy Spoilers: The Tribe Has Spoken
by Hunter Thurman This article originally appeared in Branding Mag This is the third installment in a series which unpacks the...
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NEW NEWS
Smarts. Ours, and others.
A cool thread to jump to when you want to dive in and take a lap in the deep end…
Hunter Thurman
- Jan 19
- 4 min
The social media Behavior Equation
by Hunter Thurman This article originally appeared in ESOMAR's Research World Marketers everywhere pine for ways to stand out from the...
Mary Mathes
- Jan 5
- 4 min
Is Nothing Sacred? Why Branded Bowl Games Rub Us the Wrong Way
by Mary Mathes and T. Sigi Hale, PhD. This article originally appeared in The Customer The college football bowl season promises an...
Hunter Thurman
- Jan 2
- 6 min
Hunter Thurman Of Alpha-Diver On How To Use TikTok To Grow Your Business
An Interview With Ben Ari This article originally appeared in Authority Magazine TikTok is currently the fastest-growing social network....
Hunter Thurman
- Dec 15, 2022
- 1 min
The beautifully-irrational response to inflation by GenZ consumers
There's no shortage of 'noise' for consumers to filter out. How do we craft the messages that actually get through to help them in daily...
Hunter Thurman
- Dec 6, 2022
- 5 min
Brand Strategy Spoilers: Sometimes Consumer Behavior Is Rational
by Hunter Thurman This article originally appeared in Branding Mag This is the second installment in a series, which unpacks the four...
Mary Mathes
- Dec 5, 2022
- 4 min
The science of holiday gifting: unwrapping what really drives our buying behaviors
by Mary Mathes This article originally appeared in The Customer The holidays are here, and with them the annual onslaught of gifting...
Julie Maines
- Nov 7, 2022
- 2 min
For Consumers, the High Cost of Saving Money
This article originally appeared in MediaPost Inflationary doomsday prophecies abound, and big brands are rightly worried about the...
Hunter Thurman
- Nov 7, 2022
- 1 min
Do you use social media to sell your brand?
What actually drives real-world behavior with young consumers? Take 3 minutes to get new-news from my talk at the IAB Brand Disruption 2022.
Hunter Thurman
- Oct 20, 2022
- 1 min
The not-so-secret of driving purchase via social
I recently shared fresh insight from our Omni-Pulse database around the approach to take when planning social media strategy. In short,...
Hunter Thurman
- Oct 18, 2022
- 5 min
Neuroscience in Market Research: Beyond the Hype
This article originally appeared in The Customer. In 2011, neuroscientist T. Sigi Hale PhD was principal researcher (known in academia...
Hunter Thurman
- Sep 22, 2022
- 3 min
Defend Against Trade Down: It’s Your Brand Versus… Itself.
by Hunter Thurman & Bethany Merillat MEd, MS Psychology This article originally appeared in Retailist Winning brands will trust the...
Hunter Thurman
- Sep 8, 2022
- 3 min
Brand Strategy Spoiler: Look for Four Kinds of Psychological Profiles
This article originally appeared in Brandingmag We all know that people are not all the same and neither is their behavior, even for very...
Hunter Thurman
- Sep 6, 2022
- 1 min
The pitfalls of shiny new research techniques
"We understand that most of the machinations that drive people's behavior and experience – the WHYs as to what they're doing and how...
Hunter Thurman
- Aug 30, 2022
- 2 min
Still crazy after all these years...
Bringing this one back to the top... Late last year I posted this model illustrating predictable patterns of human motivation that...
Hunter Thurman
- Aug 26, 2022
- 4 min
Consumer behavior: The not-so secrets
This article originally appeared in MultiChannel Merchant While there appears to be no end in sight to the tumult of the retail...
Mary Mathes
- Aug 26, 2022
- 1 min
TikTok isn't the (only) answer: What neuroscience tells us about digital engagement
"...just chasing influencers over to TikTok, and then from there to whichever social media platform figures out how to monetize eyeballs...
Hunter Thurman
- Aug 24, 2022
- 1 min
"Great market research has always been human-centric."
Our recent LinkedIn LIVE showcased Mike Mickunas, Michigan State University faculty, and Kellogg company insights veteran. Here's a quick...
Hunter Thurman
- Aug 22, 2022
- 1 min
Rethinking market research to truly uncover 'what's under the hood'
Some wisdom from our own guru and principal neuroscientist Sigi Hale, Ph.D. on his observations as he moved from the world of academic...
Julie Maines
- Aug 17, 2022
- 1 min
How can brands actually thrive in spite of mounting pressures?
For packaged goods, why are Amazon and Target primed to win in eComm vs. Walmart. And what will really drive consumer behavior in the...
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