THOUGHT LEADERSHIP

Smarts. Ours, and others.

A cool thread to jump to when you want to dive in and take a lap in the deep end…

Apr 8

Welcome, Bethany!

We’re thrilled to welcome a new member to our 'cognitively optimized' team here at Alpha-Diver! I’d like to introduce you to Bethany...

Julie Maines

Mar 30

What they say, vs. what they MEAN

Everyone thinks they want video collection in their research projects. Yet, simply watching video responses often results in hearing...

Hunter Thurman

Mar 24

'Value' perceptions in the near future

"There IS another way forward... there are innovative ways to convert consumers into your brand, and it doesn't have to be the blunt...

Is your research model-free? Or model-based?

Hunter Thurman

Mar 12

Is your research model-free? Or model-based?

“When you have a framework, a place to start, a foundation, a model, it’s much more rewarding, and it can lead to much richer...

3 parallels between national security analysis & consumer insights

Julie Maines

Feb 25

3 parallels between national security analysis & consumer insights

At Alpha-Diver, we believe that varying backgrounds bring an unparalleled range of experience to our team, so we seek out those...

From "behind the walls of academia" emerges a new view of consumer understanding...

Dr. T. Sigi Hale

Feb 9

From "behind the walls of academia" emerges a new view of consumer understanding...

Sigi Hale, Alpha-Diver's Principal Neuroscientist and Director of Research spoke as part of the "Psyched Out?" Symposium in December,...

Neuroscience on (re)defining ‘consumer-centric’

Dr. T. Sigi Hale

Jan 28

Neuroscience on (re)defining ‘consumer-centric’

Decades of research in human psychology and neuroscience is finally making it to the business world... This is the future of insights,...

One "beautiful question" that seems obvious, but have you asked it?

Mary Mathes

Dec 11, 2020

One "beautiful question" that seems obvious, but have you asked it?

On December 1st I had the pleasure of speaking on a panel at the Insights Association’s CONVERGE conference, sharing Alpha-Diver’s take...

Dr. T. Sigi Hale

Oct 31, 2020

Insights from a Neuroscientist!

Got a minute to hear how neuroscience guides rich insights? Here’s a quick Q&A with our Principal Neuroscientist // Director of Research,...

Mary Mathes

Jul 6, 2020

Predicting the unprecedented

Durable neuropsychological factors can help predict — and influence — consumer behavior post-pandemic. This article was originally...

Getting 'neurosciencey': Dr. Sigi Hale on Thriveplan's secret sauce

Julie Maines

Jul 1, 2020

Getting 'neurosciencey': Dr. Sigi Hale on Thriveplan's secret sauce

Here at Thriveplan, we talk a lot about how we bring neuroscience research from academia to bear on all of our projects. Finally – hear...

Pitfalls of relying on passively collected data

Mary Mathes

Jun 1, 2020

Pitfalls of relying on passively collected data

A tale of a hot dog stand, the Soviets and the need for 'why.' This article originally appeared in Quirks Media. When we at Thriveplan...

COVID-19 Insights Leaders Roundtable explores the current and future states

Hunter Thurman

Apr 10, 2020

COVID-19 Insights Leaders Roundtable explores the current and future states

While businesses find themselves adapting to changes brought on by COVID-19, the insights industry is speedily adjusting to virtual...

Amazonified Millennials: How to thrive via The 9 WHY's of Context

Hunter Thurman

Apr 9, 2020

Amazonified Millennials: How to thrive via The 9 WHY's of Context

This article originally appeared in Greenbook Blog Capturing the attention of Millennials and Gen Z is at the forefront of many countless...

Is YOUR Research Avoiding The 'Samesies'?

Hunter Thurman

Sep 13, 2017

Is YOUR Research Avoiding The 'Samesies'?

We’ve all heard the tale of Henry Ford’s response when asked whether he would consider the value of customer feedback and market research...

How the 4 Drivers of BeSci Reveal the WHY's behind Millennials

Hunter Thurman

Mar 24, 2017

How the 4 Drivers of BeSci Reveal the WHY's behind Millennials

Why do the true drivers behind Millennials’ behavior continue to elude marketers? It’s notoriously challenging in consumer insights...

Cracking the Code on the Millennial Mind with the 4 Drivers of BeSci

Hunter Thurman

Jan 8, 2017

Cracking the Code on the Millennial Mind with the 4 Drivers of BeSci

As marketers, we’re accustomed to looking at consumer behavior — how people behave in given situations or contexts — and then trying to...

3 Communication Tips For Leaders Who Suck At Storytelling

Hunter Thurman

Nov 10, 2015

3 Communication Tips For Leaders Who Suck At Storytelling

ADVISING SOMEONE TO TELL A GOOD STORY IS LIKE SAYING, "BE FUNNY." ANYONE CAN TELL A JOKE, BUT ONLY A FEW MAKE US LAUGH. This article...

How A Popular Two-Letter Word Is Undermining Your Credibility

Hunter Thurman

Jan 8, 2015

How A Popular Two-Letter Word Is Undermining Your Credibility

IS THIS COMMON TENDENCY IN BUSINESS DIALOGUE UNDERMINING YOUR MESSAGE? HERE ARE THREE REASONS IT MIGHT BE. This article originally...

Hunter Thurman

Mar 17, 2014

If You Can Solve This Equation, You’re Ready To Build Your Brand

Driving brand innovation is not easy, but it is simple – solve the innovation equation and your brand will grow. This article originally...

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