Hunter ThurmanMay 4Your brand-growing neuroscience wrap up: AprilA few human truths we covered this month: The Psychology of Food: the role of 'experience' in the new normal 'Shoppers': the neuroscience...
Hunter ThurmanApr 28The Psychology of FoodA deeper, actionable understanding of the modern consumer Are traditional demographic measures increasingly unable to produce the...
Julie MainesApr 18How neuroscience ENHANCES behavioral psychologyTake a listen to a recent episode of Ponderings from the Perch, where Priscilla McKinney and Hunter Thurman talk about how leveraging...
Hunter ThurmanApr 113 headlines on inflationary pricing:You’ve seen me post / present a lot of data and perspective on consumer reaction to inevitable price increases. With all the swirl in the...
Julie MainesApr 1Your brand-growing neuroscience wrap up: MarchA few human-truths we covered in posts this month: Segmentation spoiler: you’re looking for 4 kinds of psychological profiles Shortcuts...
Hunter ThurmanApr 1Stop talking about “shoppers.”A recent WSJ article by Jaewon Kang points out the unintended brand switching / trial created by, in short, out-of-stocks. Basically,...
Hunter ThurmanMar 25Does inflationary pricing mean doom for big brands as consumers unilaterally 'trade down'?You may be surprised to learn that the 'price barrier' – one of the 5 core barriers felt by consumers – is more nuanced than you may...
Hunter ThurmanMar 17Ahh, to be 25-30 again…(?)Everyone knows that marketers must address THE established age cohorts: Gen Z Millennials Gen X Boomers Right…? Wrong. These ‘lifestage’...
Hunter ThurmanMar 7Segmentation spoiler: you’re looking for 4 kinds of psychological profiles.We all know that people are not all the same and neither is their behavior, even for very specific product categories. But it’s not...
Julie MainesMar 4LinkedIn Live: The intersection of behavioral science + company cultureHunter recently spoke on LinkedIn Live with Bob Goodwin, Founder of Career Club, about using behavioral science to unlock questions from...
Julie MainesFeb 28Your brand-growing neuroscience wrap up: FebruaryA few human-truths we covered in posts this month: CPG + Walmart: price pressure relief techniques Price perception: 3 consumer segments...
Hunter ThurmanFeb 16Remember your 21st b-day? How excited you were to… not drink alcohol?RBC’s Nik Modi recently shared some data on ‘The Evolving Beverage Alcohol Consumer’ – specifically, the consumption trends of Gen Z....
Hunter ThurmanFeb 11The Peloton Problem: when a want-to shifts to a have-toPeloton’s the latest brand to take a beating, stalling what appeared to be an unstoppable force-of-fitness. Why? Why did such a...
Hunter ThurmanFeb 9It's not WHERE your customers consume content, it's WHYWe recently discovered that a laundry detergent brand can drive $1B in revenue by advertising on www.catfancy.net Before you google...
Hunter ThurmanFeb 1CPG’ers: 3 tips to win with WalmartI caught Simeon Gutman’s (Morgan Stanley) assessment on Walmart’s outlook, and the insight that the broadening of WMT’s customer base is...
Hunter ThurmanJan 27"...Which of the following is frustrating when it comes to price?"3 people walk into a grocery store – only to find prices have increased. Naturally, all 3 immediately storm out and dramatically change...
Mary MathesJan 12More CPG price increases are coming in 2022...Fortunately, neuroscience gives us the strategic tools to elevate above the 'price barrier.' The key is that not ALL consumers will react...
Hunter ThurmanDec 21, 2021Still crazy after all these years...Not long ago, I was talking with a Wall Street analyst who covers the CPG space – he mentioned that the c-suite leaders he meets with are...
Julie MainesDec 3, 2021Why does it feel like 'surviving' the holidays?It’s official – the holiday season is upon us. Cue the gift-giving, traditions, and gatherings! There’s a festiveness in the air, but......
Julie MainesOct 28, 2021Are you leveraging the psychology of 'good fear'?Did you know there's such a thing as 'good' fear? And used wisely, it can grab the needed attention your brand craves, and create great...