Why customers buy (Podcast)
I dive into answering the question of why customers buy in Episode 128 of “Marketing with Empathy” with
Mary Mathes March 20, 2024
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I dive into answering the question of why customers buy in Episode 128 of “Marketing with Empathy” with
Do people always grab an energy drink on a whim? Is choosing sparkling water or zero-sugar soda always
Consumer behavior trends are constantly evolving. Going beyond surface-level insights can uncover hidden drivers shaping customer decision-making and
Does Psychology Provide a Crystal ball into Brand Performance? Human beings have always longed to predict the future
Let’s take a look at the consumer perceptions driving disruptive brands, like Feastables chocolate from MrBeast. Manufacturers are
AI is dominating the conversation among insights teams these days. But before jumping into experimentation, we need to
The Neuro-market researchers at Alpha-Diver, in partnership with Beverage Digest, have produced a “Sports and Energy Drinks Deep
In this episode of The Brainy Business podcast, host Melina Palmer interviews Sigi Hale who delves into the
Earlier this summer, market research company Alpha-Diver and Beverage Digest released the Bev 50 Psych-Pulse report, the industry’s
