THOUGHT LEADERSHIP

Join me for the first installment of this succinct, four-part ‘brain spotlight’ series, where we’ll take a look at each of the four...

We’re thrilled to welcome a new member to our 'cognitively optimized' team here at Alpha-Diver! I’d like to introduce you to Bethany...

Everyone thinks they want video collection in their research projects. Yet, simply watching video responses often results in hearing...

"There IS another way forward... there are innovative ways to convert consumers into your brand, and it doesn't have to be the blunt...

“When you have a framework, a place to start, a foundation, a model, it’s much more rewarding, and it can lead to much richer...

At Alpha-Diver, we believe that varying backgrounds bring an unparalleled range of experience to our team, so we seek out those...

Sigi Hale, Alpha-Diver's Principal Neuroscientist and Director of Research spoke as part of the "Psyched Out?" Symposium in December,...

Decades of research in human psychology and neuroscience is finally making it to the business world... This is the future of insights,...

On December 1st I had the pleasure of speaking on a panel at the Insights Association’s CONVERGE conference, sharing Alpha-Diver’s take...

Got a minute to hear how neuroscience guides rich insights? Here’s a quick Q&A with our Principal Neuroscientist // Director of Research,...

Durable neuropsychological factors can help predict — and influence — consumer behavior post-pandemic. This article was originally...

Here at Thriveplan, we talk a lot about how we bring neuroscience research from academia to bear on all of our projects. Finally – hear...

A tale of a hot dog stand, the Soviets and the need for 'why.' This article originally appeared in Quirks Media. When we at Thriveplan...

While businesses find themselves adapting to changes brought on by COVID-19, the insights industry is speedily adjusting to virtual...

This article originally appeared in Greenbook Blog Capturing the attention of Millennials and Gen Z is at the forefront of many countless...

We’ve all heard the tale of Henry Ford’s response when asked whether he would consider the value of customer feedback and market research...

Why do the true drivers behind Millennials’ behavior continue to elude marketers? It’s notoriously challenging in consumer insights...

As marketers, we’re accustomed to looking at consumer behavior — how people behave in given situations or contexts — and then trying to...

ADVISING SOMEONE TO TELL A GOOD STORY IS LIKE SAYING, "BE FUNNY." ANYONE CAN TELL A JOKE, BUT ONLY A FEW MAKE US LAUGH. This article...

IS THIS COMMON TENDENCY IN BUSINESS DIALOGUE UNDERMINING YOUR MESSAGE? HERE ARE THREE REASONS IT MIGHT BE. This article originally...