Hunter Thurman
Winning brands will provide 'relief' via positive experiences
Consumer behavior – including spending – is rarely rational, but is it predictable. My recent MediaPost article illuminates the...
THOUGHT LEADERSHIP
Smarts. Ours, and others.
A cool thread to jump to when you want to dive in and take a lap in the deep end…
Hunter Thurman
- Jun 22
Are your consumers mission or ambient shoppers?
Every marketer and retailer of consumables ponders "their shoppers." And yet few realize there are two distinct psychological profiles...
Hunter Thurman
- Jun 16
The question isn't 'where,' it's WHY
We recently discovered that a food brand can drive $1B in incremental revenue by posting content exclusively on knitting-themed digital...
Hunter Thurman
- Jun 13
The Psychology of Rising Prices
‘Revenge spending’ describes a phenomenon of pent-up demand, and as prices rise, different mindsets are spending on different types of...
Hunter Thurman
- May 25
The 4 Indulgence Mindsets Food Marketers Must Consider
Indulgences are integral to overall wellness and well-being, not merely foods comprised of salt, fat, and carbs! This Food Institute...
Hunter Thurman
- May 24
Building an optimized team? Incorporate all 4 mindsets
The Hershey Company CEO Michele Buck, when asked about how they've driven transformation and strong results, recently said: "I looked...
Hunter Thurman
- May 5
What's more important? Higher prices, or the associated negative emotions?
My Food Institute article reveals ‘3 Truths’ that food business leaders need to know around rising prices.
Hunter Thurman
- Apr 28
The Psychology of Food
A deeper, actionable understanding of the modern consumer Are traditional demographic measures increasingly unable to produce the...
Julie Maines
- Apr 18
How neuroscience ENHANCES behavioral psychology
Take a listen to a recent episode of Ponderings from the Perch, where Priscilla McKinney and Hunter Thurman talk about how leveraging...
Hunter Thurman
- Apr 16
Inflationary Pricing: Why 'improving the experience' is the key.
I spoke alongside Brian Choi, CFA, and CEO of The Food Institute, about the intersection of food, inflation, and the consumer experience....
Hunter Thurman
- Apr 11
3 headlines on inflationary pricing:
You’ve seen me post / present a lot of data and perspective on consumer reaction to inevitable price increases. With all the swirl in the...
Hunter Thurman
- Apr 1
Stop talking about “shoppers.”
A recent WSJ article by Jaewon Kang points out the unintended brand switching / trial created by, in short, out-of-stocks. Basically,...
Hunter Thurman
- Mar 25
Does inflationary pricing mean doom for big brands as consumers unilaterally 'trade down'?
You may be surprised to learn that the 'price barrier' – one of the 5 core barriers felt by consumers – is more nuanced than you may...
Hunter Thurman
- Mar 17
Ahh, to be 25-30 again…(?)
Everyone knows that marketers must address THE established age cohorts: Gen Z Millennials Gen X Boomers Right…? Wrong. These ‘lifestage’...
Hunter Thurman
- Mar 7
Segmentation spoiler: you’re looking for 4 kinds of psychological profiles.
We all know that people are not all the same and neither is their behavior, even for very specific product categories. But it’s not...
Julie Maines
- Mar 4
LinkedIn Live: The intersection of behavioral science + company culture
Hunter recently spoke on LinkedIn Live with Bob Goodwin, Founder of Career Club, about using behavioral science to unlock questions from...
Julie Maines
- Feb 28
Your brand-growing neuroscience wrap up: February
A few human-truths we covered in posts this month: CPG + Walmart: price pressure relief techniques Price perception: 3 consumer segments...
Hunter Thurman
- Feb 16
Remember your 21st b-day? How excited you were to… not drink alcohol?
RBC’s Nik Modi recently shared some data on ‘The Evolving Beverage Alcohol Consumer’ – specifically, the consumption trends of Gen Z....
Hunter Thurman
- Feb 11
The Peloton Problem: when a want-to shifts to a have-to
Peloton’s the latest brand to take a beating, stalling what appeared to be an unstoppable force-of-fitness. Why? Why did such a...
Hunter Thurman
- Feb 9
It's not WHERE your customers consume content, it's WHY
We recently discovered that a laundry detergent brand can drive $1B in revenue by advertising on www.catfancy.net Before you google...