ABOUT US & FAQs

Question 1

Do you do qual?

Answer

Yes. And, absolutely not. Our technique uncovers what qual is intended to, and much more – but it’s anything but ordinary “observe and report.”

Question 2

Do you do international work?

Answer

Yes. All the time. In any country.

Question 3

What’s up with your name?

Answer

The words “Alpha” and “Diver” are internal short-hand we’ve used for years in explaining the subconscious (aka System 1) drivers of behavior.

Question 4

Did you used to be called "Thriveplan"?

Answer

Yes. We grew, expanded, and rebranded in 2020.

Question 5

How long does a project take?

Answer

Most projects are 6-12 weeks. But our database lets us pull smart insights in a matter of minutes, as well. Every challenge is a little different, so give us a call and we’re happy to discuss what’s possible. While a project is usually the first step in working with us, we’re much more focused on long-term relationships, so we like to talk early in your planning cycle when we can help you better assess the big picture.

Question 6

In what industries do you specialize?

Answer

You can see some success stories on this site and, in-short, because we understand humans at a fundamental level, we’re comfortable in any category. We’ve worked with everyone from moms to Millennials, farmers to franchisees, pet owners to personal trainers.

Question 7

Can I work there?

Answer

We’re always interested in hearing from smart people, so drop us a line.

Question 8

What about B2B?

Answer

Yes. We have tons of experience in complex B2B contexts.

Question 9

Who are your main competitors?

Answer

We see projects competing with everyone from huge global conglomerates, to specialty research firms and consultancies.

Question 10

Do you maintain an “innovation lab” to continually optimize how you do what you do and invent new things to help your clients leap ahead of the pack?

Answer

Yes. Yes we do.

Question 11

Who’s the best ping pong player in the whole company?

Sigi.