The neuroscience measure & database that grows brands.
We help the world's leading brands drive brand penetration & buy-rate through human-centric segmentation, innovation, and activation.
HOW WE HELP YOU WIN
You:
The driven marketing pro dedicated to growing your brands through insights, strategy, and innovation.
Us:
The insights consultancy driving brands (and the leaders who run them) by revealing consumers’ sub-conscious drivers & barriers.*
* thanks to the wisdom of neuroscience & behavioral psych.
Trusted by
A few of our partners who are now in-the-know on what truly drives, and hinders, their consumers, shoppers, and users.
WHY DID THEY CHOOSE US - AND WHY SHOULD YOU?
We’ve taken the parts of insights research that work (aka the things consumers can tell and show us)…
…and added the rest of the picture via neuroscience & psych (aka the things consumers don’t even consciously recognize themselves).
Why is this such a big deal?
Traditional market research asks people to explain why they do things (we know, we’ve been doing this for more than 20 years). The problem is, the drivers and barriers behind brand choice and innovation acceptance are typically sub-conscious and can’t be directly accessed or explained, leading research respondents to supply flawed explanations.
WHEN BRANDS BUILD STRATEGY ON INCOMPLETE INFORMATION, THEY ADD RISK, AND HINDER ACTIVATION.
At Alpha-Diver, we’ve combined the applied wisdom from neuroscience and behavioral psychology with our decades of strategy experience. Our simple-yet-sophisticated method uncovers accurate insights, and our guidance helps you activate with laser focus.
We’ll show you what truly drives, and hinders, your audience, so you can tackle the toughest biz challenges.
Segmentation //
Segment Illumination
Obviously, not all consumers are the same. But, there are 4 predictable mindsets that drive actionable segments.
Innovation Strategy //
Positioning
Identifying perceptual white space guides innovation strategy.
Activation //
Journey Mapping
Standing out from the noise in digital & in-store is a matter of applied science.
Is Alpha-Diver for YOU?
Just take our handy self-assessment (check all that apply):
“Alpha-Diver has made all the difference. I have been able to drive double digit sales growth...”
– CPG Global Strategy Lead
How do we do it?